myFurbaby founder ben rennell and his dog jack

Need help choosing the right dog food for your dog?

Hey, I'm Ben, founder of myFurbaby. For more than 7 years, I've helped develop our recipes and spoken with hundreds of Kiwi dog owners about what to feed their dogs.

If you're unsure which food is right for your dog, how much to feed, or how to create a better feeding routine, we can help. myFurbaby offers a personalised dog feeding plan based on your dog's age, size, activity level, and needs.

Let's chat
Dog looking at a bowl of myFurbaby dog food on a table

NZ-made dog food with natural ingredients, delivered to your door

myFurbaby makes natural dry dog food in New Zealand using high-quality local ingredients.

Instead of buying imported pet food, you can feed your dog locally made food that is delivered straight to your home. That means better freshness, trusted local sourcing, and a simpler way to feed your dog well.

Our ingredients
beagle and lady with myFurbaby dog food

How our dog food subscription works

We calculate your dog's ideal feeding plan and deliver your order on a schedule that suits your household. Your dog food arrives just before you run out, so you don't need to keep remembering to reorder.

Our subscription model is designed to make feeding easier, more consistent, and more convenient for busy dog owners across New Zealand.

Trusted by Kiwi dog owners

myFurbaby is trusted by dog owners across New Zealand who want healthier food, reliable delivery, and a dog food brand that genuinely supports their pet's wellbeing. Customers often tell us their dogs enjoy the food, adapt well to the recipes, and benefit from the convenience of having dog food delivered automatically.

myFurbaby natural dog food ingredients

Nutrients your dog will thrive on

Grain-free dry dog food designed to help dogs thrive

myFurbaby makes dry dog food that is formulated for complete and balanced nutrition.

Our recipes exceed AAFCO
standards, which means they are designed to support your dog's everyday health, not just meet the minimum nutritional requirement.

We focus on giving dogs the
nutrients they need to support healthy digestion, energy, coat condition, and
overall wellbeing.

See what goes into our dog food
dog with myfurbaby dog food and treats delivery

Add dog treats and essentials to your regular delivery

myFurbaby makes it easy to order more than just dog food. You can add everyday pet essentials to your subscription so everything arrives together in one convenient delivery.

That includes NZ-made natural
treats, freeze-dried meal toppers, home-compostable poop bags, and flea and
worm treatments.

Shop Essentials

Loved by dogs all over New Zealand

Thousands of dogs around New Zealand enjoy myFurbaby. From picky eaters to active family dogs, our recipes are made to be easy to feed, enjoyable to eat, and convenient for dog owners to keep stocked at home.

Millie with myFurbaby dog food
Millie
Parker enjoying myFurbaby dog food
Parker
Tucci with myFurbaby dog food
Tucci
Rocket and Lara with myFurbaby dog food
Rocket & Lara
Beau
Ruby with myFurbaby dog food
Ruby
Luna with myFurbaby dog food
Luna
Dog enjoying myFurbaby dog food
Luna

Our recipes

Two complete NZ-made dog food recipes

myFurbaby offers two natural dry dog food recipes made in New Zealand with high-quality local ingredients. Both recipes are designed to give dogs complete daily nutrition, with everything they need and nothing they don't.

Whether your dog prefers lamb or chicken, each recipe is made to support everyday health and make feeding simple.

An overhead image of Luxe Lamb Dog Food ingredients including a bowl of grain-free dog food, New Zealand grass-fed lamb meat, green lipped mussels, prebiotics, and other dog food ingredients on a wooden platter.

Premium NZ-Made Dry dog food

Luxe Lamb

Luxe Lamb is a premium grain-free dry dog food made in New Zealand with high-quality local ingredients.

It is a high-protein recipe made with NZ grass-fed lamb as the number one ingredient. The recipe also includes green-lipped mussel for joint support, taurine for heart health, and prebiotics to support healthy digestion.

Luxe Lamb is ideal for dog owners looking for a premium NZ-made lamb dog food with targeted nutritional benefits.

Shop Luxe Lamb Food
An overhead image of myFurbaby Chicken Dog Box Dog Food ingredients including a bowl of grain-free dog food, New Zealand cage free Chicken meat, peas, potatoes, and other dog food ingredients on a wooden platter.

premium NZ made dry dog food

Chicken Dog Box

Chicken Dog Box is a natural dry dog food made in New Zealand using local ingredients. It is designed as an everyday feeding option for dog owners who want high-quality nutrition and a more sustainable choice.

The recipe is packed in award-winning eco-friendly packaging that is also made in New Zealand, making it a strong option for customers who care about both nutrition and sustainability.

Shop Chicken Dog Box