The best dog food NZ has to offer, delivered to your door.
Life’s busy. Pets are Family. Our planet needs protecting.
Need help choosing the right dog food for your dog?
Hey, I'm Ben, founder of myFurbaby. For more than 7 years, I've helped develop our recipes and spoken with hundreds of Kiwi dog owners about what to feed their dogs.
If you're unsure which food is right for your dog, how much to feed, or how to create a better feeding routine, we can help. myFurbaby offers a personalised dog feeding plan based on your dog's age, size, activity level, and needs.
NZ-made dog food with natural ingredients, delivered to your door
myFurbaby makes natural dry dog food in New Zealand using high-quality local ingredients.
Instead of buying imported pet food, you can feed your dog locally made food that is delivered straight to your home. That means better freshness, trusted local sourcing, and a simpler way to feed your dog well.
How our dog food subscription works
We calculate your dog's ideal feeding plan and deliver your order on a schedule that suits your household. Your dog food arrives just before you run out, so you don't need to keep remembering to reorder.
Our subscription model is designed to make feeding easier, more consistent, and more convenient for busy dog owners across New Zealand.
Trusted by Kiwi dog owners
myFurbaby is trusted by dog owners across New Zealand who want healthier food, reliable delivery, and a dog food brand that genuinely supports their pet's wellbeing. Customers often tell us their dogs enjoy the food, adapt well to the recipes, and benefit from the convenience of having dog food delivered automatically.
Let customers speak for us
from 172 reviews
Wow - our first MyFurbaby box came with our 8 week old Cocker Spaniel Bert from the breeder and he loved it- with the kibble, a soft red woollen ball - a clear favourite now - and some treats inside - it was a special way to start our puppy's food journey. Thank you for making us feel special, but also for giving him a great start in life- he loves the little kibbles and all meals are a treat!
All three of my fussy wee dogs loved this new food!
My furbaby loves the kibble and treats. Excellent customer service, I love the subscription model and not having to worry about when to order, and it's easy to change delivery dates based on doggies consumption. highly recommended.
We have used Feed my furbaby for many years now and it has been the best change for our pooch. She had hair loss due to allergies and could clear a room and within a week both we’re improving. We have not looked back and love all their extra products they are introducing and their strive to be eco friendly. Love love love
When my pooch began his new furbaby diet his poo was runny our vet clinic told me he needed to change back to his original diet. I wasn’ t convinced and so rang My Furbaby. The chap there spent ages talking to me, explaining how much research and thought goes into their food. He told me I was welcome to go back but believed it wouldn’t be long before my dog would get used to the change. He was right my wee guy loves his food and just like the promotional photos gets excited when the box arrives. Thank you My Furbaby your commitment to our pets dietary wellbeing is very much appreciated.
Thank you also for the thought you put into your recyclable packaging, wish more businesses took responsibility for their footprint.
An update on our darling Charlie (11 year old Cocker Spaniel).
One of your lovely ladies rang my wife not long after we got our first order. Unfortunately, Charlie was very ill at the time and we thought he may not make it. He had Haemoragic Gastroenteritis. With a lot of love and TLC from us and his Vet Clinic he pulled through. He is now only fed My Furbaby. Charlie loves it and his coat has not looked this good and healthy for ages. He also has had a problem with smelly wax in one ear and this has also gone away and he has a new spring in his step. Thankyou for helping to change his life for the better and we are looking forward to the launching of My Furbaby for our three cats.
Thanks so much Fmfb I've finally found a kibble that my dog actually likes. Everytime we opened any kibble bag she would run away from it (true story) when we introduced her to this one she stayed close so that was check 1. Put it in her bowl and she devoured it. We were only giving her small portions to introduce her to it but she loved it so she's having full meals now! That's a win
It's been 6 weeks and there's been a huge change in our dog Mac. He has gone from having a bloated tummy to being nice and trim, with loads more energy, clear eyes and no itchy bits. He was on Purina before and the change is really noticeable. Thanks team!
Fast delivery. My furbaby loves it.
No complaints at all. It’s convenient, sustainable (way less packaging), affordable and apparently Max loves it! We totally recommend!
Got our first box of dog food and Tussock is very excited. He loved the sample pack, thank you very much.
I spent a fortune on biscuits that Louie, my Japanese Spitz wouldn’t eat. He loves these biscuits and so does the cat
Highly recommend Feed My FurBaby! Our fusspot greyhound would kick up such a fuss with his meals and since switching to FMFB he's been quite happily eating his food and even waiting for more. He looks super healthy and his coat is shiny, he's one happy hound!
Nutrients your dog will thrive on
Grain-free dry dog food designed to help dogs thrive
myFurbaby makes dry dog food that is formulated for complete and balanced nutrition.
Our recipes exceed AAFCO
standards, which means they are designed to support your dog's everyday health, not just meet the minimum nutritional requirement.
We focus on giving dogs the
nutrients they need to support healthy digestion, energy, coat condition, and
overall wellbeing.
Add dog treats and essentials to your regular delivery
myFurbaby makes it easy to order more than just dog food. You can add everyday pet essentials to your subscription so everything arrives together in one convenient delivery.
That includes NZ-made natural
treats, freeze-dried meal toppers, home-compostable poop bags, and flea and
worm treatments.
Loved by dogs all over New Zealand
Thousands of dogs around New Zealand enjoy myFurbaby. From picky eaters to active family dogs, our recipes are made to be easy to feed, enjoyable to eat, and convenient for dog owners to keep stocked at home.
Our recipes
Two complete NZ-made dog food recipes
myFurbaby offers two natural dry dog food recipes made in New Zealand with high-quality local ingredients. Both recipes are designed to give dogs complete daily nutrition, with everything they need and nothing they don't.
Whether your dog prefers lamb or chicken, each recipe is made to support everyday health and make feeding simple.
Premium NZ-Made Dry dog food
Luxe Lamb
Luxe Lamb is a premium grain-free dry dog food made in New Zealand with high-quality local ingredients.
It is a high-protein recipe made with NZ grass-fed lamb as the number one ingredient. The recipe also includes green-lipped mussel for joint support, taurine for heart health, and prebiotics to support healthy digestion.
Luxe Lamb is ideal for dog owners looking for a premium NZ-made lamb dog food with targeted nutritional benefits.
premium NZ made dry dog food
Chicken Dog Box
Chicken Dog Box is a natural dry dog food made in New Zealand using local ingredients. It is designed as an everyday feeding option for dog owners who want high-quality nutrition and a more sustainable choice.
The recipe is packed in award-winning eco-friendly packaging that is also made in New Zealand, making it a strong option for customers who care about both nutrition and sustainability.
NZ made dog food shouldn’t cost the earth.
MyFurbaby is absolutely committed to being the most sustainable pet care company, bar none! We believe that making it easier for us all to be concious pet parents is the best way to reduce our pet’s impact on our planet.